Over the last couple of months I’ve worked very hard to get the word out about two of my books released in March. Courting His Favorite Nurse, Harlequin Special Edition, and An Indiscretion, The Wild Rose Press. In order to do this, I have traveled cyberspace blogging about everything from character point of view to who is more romantic – men or women, to research on hot air balloon rides, to why I love RN protagonists, to my top five favorite romance book story hooks. On and on and on…
What else can I possibly talk about?
Well, today I’d like to spread the word about how valuable a blog tour is. Yes, they really are worth it. Here are a few reasons why:
- I have met some wonderful readers and aspiring authors along the way.
- I’ve developed a few new and hopefully lasting relationships with both readers and reviewers.
- I’ve spent hours at each blog stop being entertained by the wonderful comments left by participants from around the world.
- I’ve found out about fantastic new blogs that I didn’t know existed until Nas Dean set me up for this blog tour.
- And, yes, I’ve sold a few books and picked up a few newsletter and blog followers along the way, too.
I consider my good fortune of touring cyberspace a win-win for myself and for those blog homes where I’ve been a guest. Here’s why:
- I bring traffic to their blogs and I meet people from those blogs I’ve never met before.
- I get to share the books that I am so proud of with potential new readers.
- My world opens up more with each guest appearance, as I make new acquaintances from all over the globe.
- I get to share the behind scene stories and give extra information about my books with visitors to those blogs. Hopefully this info intrigues someone enough to pick up one of my books.
- I’ve replied to each and every comment left by anyone kind enough to leave one, and have developed a relationship, though brief, in the process. Often those people follow the blog tour.
- I learn things!
Tips for Bloggers:
- Keep the blogs short, entertaining, and upbeat. 500-600 words – tops!
- Post pictures when you can. (Good looking men seem to draw in readers)
- Honor those who leave comments by replying. (Blog etiquette 101)
- Respect differences in opinion – in other words be diplomatic.
- Tell your friends where you are blogging.
- Visit blogs where your friends are blogging (As in do unto others as you would have them do unto you) 🙂
- Don’t feel compelled to leave long excerpts after a long blog post – readers will skim them.
- Interviews may be fun once in a while, but short creative blogs are more entertaining for the readers. (My opinion)
- Giveaways are not necessary at every blog stop – but snappy topics are!
- Do not let your tour interrupt your writing any more than absolutely necessary. (This is the most challenging part of all!)
Have realistic expectations about what your blog tour will do for you. I noticed that the big blogs, such as Fresh Fiction,RomanceUniversity, and Seekerville had the biggest and most diverse turnout in commenters. Group author blogs such as Riding with the Top Down and LoveCats DownUnder also drew a lot of new-to-me commenters. Individual blogs required I work harder at bringing in readers and commenters, yet I still met new people everywhere I went, and I did my utmost to write an informative or entertaining blog for every stop on my cyber-tour.
Newsflash – when it’s all over: you may have picked up a few new newsletter subscribers; a few more people may know your name; you may have more Facebook or Goodreads friend requests; and you may have added a few book sales and reader fans to your roster; BUT life will go back to normal. Thank goodness!
When all is blogged and done – it’s time to write that next good book.
Share your thoughts on taking a blog tour or following one, won’t you?