Blog Tour – What I learned by Lynne Marshall

Blog Tour

Over the last couple of months I’ve worked very hard to get the word out about two of my books released in March. Courting His Favorite Nurse,    Harlequin Special Edition, and An Indiscretion, The Wild Rose Press. In order to do this, I  have traveled cyberspace blogging about everything from character point of view to who is more romantic – men or women, to research on hot air balloon rides, to why I love RN protagonists, to my top five favorite romance book story hooks.  On and on and on…

What else can I possibly talk about?

Well, today I’d like to spread the word about how valuable a blog tour is.  Yes, they really are worth it.  Here are a few reasons why:

  • I have met some wonderful readers and aspiring authors along the way.
  • I’ve developed a few new and hopefully lasting relationships with both readers      and reviewers.
  • I’ve spent hours at each blog stop being entertained by the wonderful comments left by participants from around the world.
  • I’ve found out about fantastic new blogs that I didn’t know existed until Nas      Dean set me up for this blog tour.
  • And, yes, I’ve sold a few books and picked up a few newsletter and blog      followers along the way, too.


I consider my good fortune of touring cyberspace a win-win for myself and for those blog homes where I’ve been a guest.  Here’s why:

  • I  bring traffic to their blogs and I meet people from those blogs I’ve never met before.
  • I get to share the books that I am so proud of with potential new readers.
  • My world opens up more with each guest appearance, as I make new      acquaintances from all over the globe.
  • I get to share the behind scene stories and give extra information about my      books with visitors to those blogs. Hopefully this info intrigues someone      enough to pick up one of my books.
  • I’ve replied to each and every comment left by anyone kind enough to leave one,  and have developed a relationship, though brief, in the process. Often      those people follow the blog tour.
  • I learn things!

Tips for Bloggers:

    1. Keep the blogs short, entertaining, and upbeat. 500-600 words – tops!
    2. Post pictures when you can. (Good looking men seem to draw in readers)
    3. Honor those who leave comments by replying. (Blog etiquette 101)
    4. Respect differences in opinion – in other words be diplomatic.
    5. Tell your friends where you are blogging.
    6. Visit blogs where your friends are blogging (As in do unto others as you would have them do unto you) 🙂
    7. Don’t feel compelled to leave long excerpts after a long blog post – readers will skim them.
    8. Interviews may be fun once in a while, but short creative blogs are more entertaining for the readers. (My opinion)
    9. Giveaways are not necessary at every blog stop – but snappy topics are!
    10. Do not let your tour interrupt your writing any more than absolutely       necessary. (This is the most challenging part of all!)

Final thoughts:

Have realistic expectations about what your blog tour will do for you. I noticed that the big blogs, such as Fresh Fiction,RomanceUniversity, and Seekerville had the biggest and most diverse turnout in commenters.  Group author blogs such as Riding with the Top Down and LoveCats DownUnder also drew a lot of new-to-me commenters.  Individual blogs required I work harder at bringing in readers and commenters, yet I still met new people everywhere I went, and I did my utmost to write an informative or entertaining blog for every stop on my cyber-tour.

Newsflash – when it’s all over: you may have picked up a few new newsletter subscribers; a few more people may know your name; you may have more Facebook or Goodreads friend requests; and you may have added a few book sales and reader fans to your roster; BUT life will go back to normal. Thank goodness!

When all is blogged and done – it’s time to write that next good book.

Share your thoughts on taking a blog tour or following one, won’t you?

I’d like to giveaway my current e-book – AN INDISCRETION for either Nook, Kindle, mobi or e-pub and more, to one commenter this week.

Until next week, make it a great one!


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24 Responses to Blog Tour – What I learned by Lynne Marshall

  1. Sasha H says:

    Hi Lynne
    I agree with you about the benefits of blog tours, with one exception, I enjoy reading long excerpts. 🙂
    As a reader I find blog tours and giveaways are great ways to meet new authors and learn more about my faves.
    If I win a copy of your book, can I get a hard copy? 🙂
    Happy writing

    • Hi Sasha!
      I’m glad you enjoy long excerpts. I think we can come to a compromise on the “keep the blog short” part. How about if the author links to the excerpt for the reader’s convenience?

      It’s good to know that not all blog readers are like me, if the blog goes on too long I skim and run. :/ There are simply too many blogs out in that cyber-verse to be able to spend more than 5-7 minutes tops on each one.

      Thanks so much for commenting.

      • Oh – Sasha – unfortunately, my book An Indiscretion is e-book only, however, if you win, maybe I can rustle up a print copy of one of my backlist Medical Romances? 🙂

  2. Sara says:


    I am a big fan of your work.


  3. Lacey Devlin says:

    Great post, Lynne! I was just wondering how a blog tour stacked up from the author’s point of view. Thanks so much for sharing 🙂

  4. Hi Lacey – One of the “tricks” I learned on the road was to recycle some of my blogs. This is one of them! LOL. I couldn’t possibly keep up writing my own blogs while also writing 2-3 blogs posts for other blogs each week. Some can. No me!

    Great to see you here (0h, btw, I mailed off the book on Saturday.)

  5. Nancy says:

    I can see that blog tours are win-win, but they do look exhausting for the author making the tour. I’ve discovered that I’ll pop by one or two of the sites, but that’s it for me. Does that make me a bad fan? Sorry.

    • Hi Nancy –
      No! Absolutely not. Not following every stop for any author on their blog tour does not make you a bad fan. There are simply too many things to do in life besides follow authors around on their tours.

      Actually – the best blog tours are when a different group of blog readers and commenters show up at each stop. The point is to make contact with as many people as possible.

      The fact that you follow any author to one or two or three blogs is a great compliment. There is no such thing as a bad fan. If someone reads our books and doesn’t trash them online or at Amazon or Goodreads, we’re very happy! 🙂

      Thanks so much for reading and commenting today.

  6. Tanya Hanson says:

    Hi Lynne, I so appreciate your honest reactions and perceptions. I just didn’t get the blogging gene although I do a few during a release and am going to the LARA workshop end of May to get a new wordpress blog I’ve been thinking about up and running. Phew. When do you have time to write? Two books at once! You go, girl! oxox Best of luck and may sales sizzle!

    • Hi Tanya!
      How sweet of you to stop by. When do I find time to write? that’s the problem. I think I’d be far more prolific if I didn’t have to blog all the time! I refuse to get into twitter, but just catching up on e-mails, FB and blogs each morning costs me 1-2 hours.

      Do the publishers really want us doing all of this stuff, or writing books?

      A question for another blog, right?

      Thanks so much for stopping by. You are very prolific too, Tanya Hanson!

  7. robena grant says:

    Wonderful post, Lynne.
    I’ll have to remember those bullet points.
    You always sounded so upbeat when I followed you around on your recent tour. I often wondered if it was draining for you so I’m pleasantly surprised to find you enjoyed yourself, and you got something positive back for all of that energy you expended. ; )

    • Hi Robena!
      Thanks for your comments. I tried to sound upbeat, even if i didn’t feel it. 🙂 I tear a page out of your habit of writing a few blogs at a time and having them on hand down the line. Nas Dean helped keep me on track, and all blogs were with the websites long in advance. Sometimes I was a surprised as the other readers what any given day’s topic would be! 🙂

  8. I’ve learnt a lot from your blog tour too – I’ll be visiting those posts again. Most of your blog tour posts, particularly the craft ones, were inspirational and educational. I also learnt that if I ever get ‘the call’ and become a published author, it doesn’t just end with writing the books. As author Emmie Dark said in a post recently, you have to do your own publicity. Blog tours, hard work though they are, are a wonderful way to get your name out there. I wouldn’t know about you and your work, nor Emmie, nor Helen Lacey, if it wasn’t for the blog tours you did. Now you’re very much there in the forefront of my awareness and I tend to look out for your books when they appear. I wouldn’t have done that, nor thought of doing that, before seeing your tour posts.

    • Dear Maria – thanks so much for the valuable feedback. You are the exact reason a writer goes on a blog tour. So thank you for telling me this. I hope others considering blog tours read your comment as confirmation that these tours do accomplish more than meets the eye!

      As I’ve said before, the smartest thing I did was sign up with Nas Dean as a blog coordinator. I would have been frazzled beyond words without her professional approach and help on this blog tour. I cannot recommend her enough.

      Oh, and speaking of you liking my craft blogs the best – I will be a guest blogger at Rachel Johns blog for her Theory on Thursday talking about The Black Moment – When All Seems Lost. I hope you’ll stop by!

      • I’ll be there. Glad my input was helpful. I think that a blog tour works both ways as it gives readers an opportunity to interact with writers too. I’ve been reading books since I was a child, but this is the first stage of my life where I’ve been able to interact with authors I’ve read – it makes reading so much more interactive and enjoyable!

  9. Nas says:

    Hi Lynne,

    I sure am glad you enjoyed the tour!

  10. Nas says:

    I SAW! Squeeee! *now caps lock off!*

    I saw Courting His Favorite Nurse in the top ten, Lynne in the Harlequin newsletter and I’m so happy and excited for you!

    Readers agree that Courting His Favorite Nurse was truly an astounding story. It had all the ingredients- reunion, older couple sweet love, sibling story and there is heat in the love scenes! And the story is well told. So obviously it will make headlines!


  11. I’ve chosen a name AND THE WINNER IS – Sara S.

    I will contact you to figure out which type of e-book you would prefer.

    Thanks for commenting everyone, and thanks so much for reading my blogs!